We've had such an amazing year here at Dharma Co. and want to share some of our 2015 highlights with you! We're so grateful to our Dharma community for all of your support this year, and look forward to an even better 2016 with you by our side.
Dharma Co. teamed up with Majestic Disorder magazine and Restival, an innovative fusion of retreat and festival for those looking to switch off, step away from technology and re-connect with themselves on a five day retreat among the sand dunes of the Sahara.
A big part of Dharma is giving back. For any frame purchased on the Dharma Co. website, a donation is made to Optometry Giving Sight. This November, we wanted to make more of an impact and made a donation of 10,000 frames to VOSH International, a vision aid charity partnered with Optometry Giving Sight. Together they host missions to those in need around the world giving them the gift of sight. The donated frames traveled on a mission trip to Nepal to help victims of the Earthquake.
We launched Eyewear Guru, which allows us to connect with you! Schedule an appointment on our website for a virtual one-on-one styling session with one of our eyewear gurus who will help you choose frames based on your face shape, style and personality. While in the session, you can use our app to virtually try on frames. After a quick 15-30 minute session, the perfect frames will be on their way to your doorstep!
Dharma Co. frames popped up at Seaport Studios in New York alongside a curated selection of great finds from Haerfest, White + Warren, Red Flower NYC, Koio Collective, Flower Girl NYC + more.
FASHION ON FIRE
Back in August, we participated in Fashion On Fire, a dance party and fashion show on Fire Island alongside brands like Milly, Kiki Montparnasse, Vera Wang, Comme des Garcons and more. We created one-of-a-kind Dharma shades for the event's auction benefiting Rosie O'Donnell's charity, Rosie's Theater Kids, which is dedicated to enriching the lives of underserved students through musical theater.
This year, Dharma Co. made the holiday gift guides of Huffington Post Style and Elle.com. Fashion Times included our Elevation frames for their packing list to the Bahamas. Style Girlfriend showed you how to incorporate our frames into an office look. Bunch Magazine gave you an inside look on how we merge tech & fashion when crafting our eyewear. And Brostrick named our Supernal frames one of the top ten for men in winter 2016.