Dharma x Wholesome Wave

You don’t have to choose between giving to yourself and helping others.

For every timeless Dharma frame sold this holiday season, Wholesome Wave will donate 15 pounds of fresh fruits and vegetables to a family in need.

Together, we can nourish families in need this holiday.

A vision that provides better nutrition.

Christmas, Hanukah, and other holidays are right around the corner. Imagine approaching this season wondering if you’ll be able to put food on the table for your family. That is the reality for one in four Americans every day. We at Dharma Co feel it is our dharma, our duty, to remedy that tragedy.

That’s why this holiday season, for the first time, we partnered with the amazing nonprofit Wholesome Wave. Founded by chef and humanitarian Michel Nischan, they help families in poverty buy locally grown produce. Their acclaimed partnerships with doctors, local farmers, and the Supplemental Nutritional Assistance Program (SNAP) has drastically increased access to fresh fruits and vegetables for hundreds of thousands of people all around the country. They hope, with a little extra push, to reach one million families, and we hope to help.

That is where you come in! Eyewear is a necessity to life, and a great accessory to gift your loved ones this holiday season. While giving someone you care about a luxurious pair of eyewear, you can simultaneously help feed a family in need. From now until the end of 2016, for every Dharma Co eyewear purchase $99 and over, we will donate 15% of each sale to Wholesome Wave’s initiatives. That means for every pair sold, at least 1 serving of fresh produce, per day, for 30 days, will go to one family in need.

Get in the spirit of giving. Join us, spread the love, and make this holiday season something all Americans can be thankful for.


Michel Nischan & crew of celebrity chefs

Michel and singer/songwriter Jack Johnson

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